Use QR codes more effectively than Tesco

Tesco is always quick to pick up on any marketing trend. Unfortunately that does not always mean that they do it well. Yesterday I noticed this QR code on a 2 for £3 pound offer on fruit. Initially I was quite impressed. Continue reading →

How to present the ‘you’ in your business

How do you to strike a balance between personality and the fear of being too personal? Continue reading →

Why is your website slow?

Website speed is becoming a major issue as speed has an increasing effect on search engine optimisation. Google is now actively penalising slow sites in their rankings. Visitors are expecting fast responses. If your page takes more than 3 seconds … Continue reading →

Top 5 reasons for hiring a freelancer

I freely admit this is not an unbiased point of view. However, I have in the past worked as part of an in-house web team and as a freelancer, so feel I can look at this subject with some knowledge, if not total impartiality. Here are my top 5 reasons why you should consider a freelancer for your next project. Continue reading →